Why are the best selling beers in the US so bland?

Why are the best selling beers in the US so bland?
  • Jul, 25 2023

Introduction to the US Beer Market

When we start talking about beer, one thing that comes to mind is the vast variety of flavors and styles. The craft beer revolution has undoubtedly brought a wave of innovation and diversity to the industry. However, when it comes to the best selling beers in the US, we are met with a surprising reality. The top-selling beers tend to be light lagers that many describe as 'bland'. In this article, we'll delve deeper into why this is the case.

The Popularity of Light Lagers

The beer market in the United States is dominated by light lagers. Brands like Bud Light, Coors Light, and Miller Lite are household names, and they have a loyal following. While they might lack the complexity and depth of flavor that many craft beers possess, they do have their own charm. Their light, crisp taste, and low alcohol content make them easy to drink. This makes them a perfect choice for casual drinking, parties, and sports events.

Marketing and Brand Recognition

Marketing plays a significant role in the popularity of these beers. Companies like Anheuser-Busch and MillerCoors spend billions on advertising each year. Their campaigns are everywhere - on TV, in print, online, and at sporting events. This constant visibility helps to keep their brands at the forefront of consumers' minds. The familiarity of these brands gives consumers a sense of comfort and reliability, leading them to choose these beers over others.

Price Point and Accessibility

Another significant factor in the popularity of these beers is their price point. Compared to craft beers, light lagers are much more affordable. This makes them an easy choice for consumers looking for a budget-friendly option. Additionally, these beers are readily available. You can find them at any convenience store, supermarket, or bar. This accessibility adds to their appeal.

Adapting to Consumer Tastes

While it's easy to dismiss these beers as 'bland', it's important to understand that they are designed to appeal to a broad range of tastes. Beer preferences can vary greatly from person to person. By keeping the flavor profile simple, these beers can appeal to the widest possible audience. This approach has proven to be incredibly effective, as evidenced by their sales figures.

The Impact of Prohibition

The flavor profile of these beers can also be traced back to Prohibition. During this time, many breweries were forced to close, and those that survived did so by producing low-alcohol beers. Once Prohibition was repealed, these breweries continued to produce these beers, and they eventually became the standard.

The Influence of Big Beer Companies

The dominance of big beer companies in the US market also contributes to the prevalence of these beers. These companies have the resources to produce beer on a massive scale, which allows them to keep prices low. They also have the power to influence distribution and shelf space, making it difficult for smaller breweries to compete.

The Craft Beer Revolution

Despite the dominance of light lagers, the craft beer revolution has brought a wave of change. More and more consumers are developing a taste for unique, flavorful beers. Craft breweries are popping up all over the country, offering a wide range of styles and flavors. While they may not yet compete with the sales of light lagers, their popularity is growing.

Conclusion: A Matter of Taste

In the end, the popularity of these beers comes down to taste. While some may find them bland, others enjoy their light, crisp flavor. They offer a level of consistency and familiarity that many consumers appreciate. So while the craft beer revolution continues to introduce new flavors to the market, it's clear that these 'bland' beers still have a place in the hearts of many Americans.

The Future of Beer in the US

As we move forward, the beer market in the US will continue to evolve. Craft breweries will continue to innovate, introducing new flavors and styles. At the same time, big beer companies will continue to dominate the market with their light lagers. It will be interesting to see how the balance shifts in the coming years. But one thing is certain - beer, in all its forms, will continue to be a beloved beverage for many Americans.